Target Profile

Our Target Profile revolves around our target age group, which is teenagers. This is Damn Daniel who was more than happy for us to take a picture of him being a typical teen. 
Age:
16
Gender:
Predominantly male 
Sexuality:
We have chosen the sexuality to be straight because the market is larger. However, I'm sure someone who is gay wouldn't hate the production because there's going to be nothing 'anti gay' or anything that they may find offensive. 
Occupation: 
Our target profile would be someone who is currently a full time student or apprentice who has aspirations of being successful and earning a lot of money so they can buy the latest luxuries. Our target audience tend to prefer subjects where they can be creative as this is a way of expressing themselves. Good examples would include Media Studies and/or Drama.
Ethnicity:
The ethnicity of the audience isn't something we have considered because neither of us are religious and we don't see why anyone wouldn't want to watch it unless their bible has something against pretending to be tortured. We would both agree that our production would make more sense being presented to a westernised culture as they will understand the themes.

Media Influences: 
Our teenage target market are up to date with the latest hardware and software which allow them to interact with others on the internet. They are primarily from a middle class/ upper class upbringing. This is because they are socialable and want the latest things which they can afford as they are reasonably 'well off'. Here are some of the most common methods of communication used by our target market:

• Facebook
• YouTube
• Snapchat
• Twitter
• Instagram
• Tumblr
• Tinder
• PlayStation

A lot of these popular types of communication implement photography in one way or another. for example Snapchat allows people to send pictures to each other, showing it for a maximum of 10 seconds and YouTube allows people to create and upload videos for others to see.

How does this affect our Production: 
This means that our ideas will have to consider our target audience. Otherwise it will not appeal to them, which defeats the object of having them as a target audience. This has also selected who we have as a protagonist, resulting in a teenager or young adult being involved as this means that they can relate to the character more as they can see themselves in their shoes. To again help the audience to relate to our demographic we gave the protagonist normal clothes, so that he didn't oppose the normal look for a youth.